Instrument sales representatives often face a unique set of challenges. They need to not only understand complex products but also be able to convey the benefits clearly to potential buyers. Water systems, in particular, can be a tough sell due to technical specifications and varying needs from one lab to another. General Water Technologies (GenWater) provides comprehensive support to sales reps, making their jobs easier and more successful.

The Challenge of Selling Water Systems

Sales reps often face hurdles like ineffective sales materials, difficult onboarding processes, and high lab turnover rates. When it comes to water systems, they need to understand the intricacies of purity standards, system capacities, and maintenance requirements to effectively communicate value to lab managers and purchasing agents.

For reps juggling multiple products, these additional complexities can make it challenging to close deals. They need clear, easy-to-use resources that allow them to focus on the relationship side of sales rather than getting bogged down in technical details.

GenWater’s Solution: Confidence and Clarity

GenWater empowers sales representatives by providing comprehensive, effective sales materials that simplify even the most complex product features. Our straightforward sales tools highlight the key benefits of our systems—reliability, ease of installation, and streamlined maintenance—allowing reps to confidently address customer concerns.

We also offer hands-on training for sales reps, equipping them with a deep understanding of how our systems work and why they’re the best choice for their customers. By giving reps the knowledge they need, we ensure they can build trust and credibility with potential buyers.

Fast Turnaround for Sales Success

In addition to providing excellent sales materials, GenWater offers a streamlined quote-to-installation process. When a deal is on the table, reps can promise a quick turnaround from the moment a quote is accepted to when the system is installed—sometimes in less than two weeks. This fast and efficient process removes barriers and speeds up sales cycles, making it easier for reps to close deals and exceed their targets.